🛒 The... Pee Ad
A surprising, conversation-sparking lesson based on one of IKEA’s most talked-about marketing campaigns.
🎯 Goal of the lesson
To build speaking fluency and critical thinking skills through curiosity-driven conversation, real-life context, and surprising media — using a viral IKEA ad as the starting point for discussing branding, everyday life, and creative problem solving.
⏰ Duration
60–75 minutes
👥 Target group
Adults and teens at B1+ and above
 
📦 What’s included in the lesson?
🔍 Warm-up: Clarify the difference between “ad” and “add” and introduce the lesson’s surprising title
🧩 Riddle task: Guess the brand based on a mysterious print ad
🎥 Video-based tasks: Watch IKEA’s viral pregnancy test ad and a heartwarming apartment makeover video
📝 Speaking and summarizing: Practice fluency by explaining unusual ad concepts and brand strategies
📊 Discussion prompts: Reflect on personal experiences with IKEA, product design, and marketing effectiveness
🧠 Vocabulary boosts: Learn home & furniture terms, apartment hacks, and American English expressions
✅ Answer keys included